Kacchi Imli : The Story

   In today's bustling world where fast fashion rules the roost, its easy to ignore the negative impact it has had on the environment and society. The excessive production, low-quality materials, and exploitative labor practices has left a bitter taste in mouth. Due to this, things such as comfort, sustainability, quality and individuality have turned rather difficult to combine within a phrase.
  I have always been drawn to loose, comfortable clothing that exudes a sense of freedom and individuality. My personal fashion philosophy is deeply rooted in embracing one's unique style without compromising on comfort which is the motto behind Kacchi Imli brand. It all began one fine day when I found myself wandering through a local store, surrounded by racks of endless apparel. As I sifted through the rows, my fingers brushed against fabrics and I realized that each cloth that once held a story is now just another brick in the wall, and an idea began to form. 
   My eyes opened up to the potential of sustainable fashion. Each piece that tells a tale of careful craftsmanship, durability, and a time when clothing was cherished rather than treated as disposable. The idea of creating a clothing brand that focused on producing fewer pieces of higher quality, while embracing loose and comfortable designs, began to take shape. And this is how Kacchi Imli was born.

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                                                                    -Anushri Singh (Founder)